Remove Advertising Remove Market Research Remove Software Development Remove Underperforming Technical Team
article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

User Pilot

They also manage finances and supervise one or more engineering teams. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $192,383/yr. Average salary: $151,254/yr.

article thumbnail

How to Create a Persona in 4 Steps: A Guide with Template & Examples

User Pilot

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points.

article thumbnail

4 Keys to Success: How Lola.com CEO Mike Volpe Found Success

ProfitWell

Through working with a multitude of companies in some of their biggest growth phases, Volpe has developed a series of keen insights into what strategies make a company blossom. The first is that CAC for their free accounts is low for two reasons: Its free accounts have built-in advertising—all say “Powered by Privy” on them.