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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. The post Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video) appeared first on SaaStr.

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Sales–Product Tension: The Secret to Segment’s Success

Andreessen Horowitz

acquisition. I think the annual planning process that we actually ended up running was pretty similar to every other one we had run, but it was a couple months after we had just really deeply understood what it was people were using Segment for today and what they wanted to be able to rely on it for at a bigger, more enterprise-ready scale.

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The Marketer’s Guide to Product Led Growth Marketing

User Pilot

But first, an easily digestible definition for those who are new to the concept: Product led growth marketing is the use of the product as the primary driver of acquisition, and it also brings marketing’s involvement into expansion and retention. And remember, marketers using PLG strategy collaborate in onboarding, not just acquisition.