SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. More customers = more revenue. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. The other option is to outperform lower-cost competitors by gaining market share, usually by lowering their price point to achieve virality. Inside Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Lifetime value. Transcript.

SaaS Payments 244

SaaS Payments Metrics Payment Methods Scale 244

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Baremetrics

OCTOBER 24, 2021

For more discussion on this topic, check out the rest of the series on using the dynamic duo of Baremetrics and Stripe to automate the calculation of your customer lifetime value (LTV) , churn , and customer acquisition cost (CAC). What are the pros and cons of using Stripe?

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

ProfitWell

MARCH 11, 2020

According to Walker , 2020 is the year where businesses need to shift their mindsets from "customer-focused" to "customer-committed." For years, aggressive customer acquisition strategies have dominated the marketing space. Did you know that 80% of your future profits will come from 20% of your existing customers?

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

Chaotic Flow

SEPTEMBER 17, 2013

The first post in this SaaS growth series introduced the concept of the SaaS growth ceiling, as well as the three fundamental SaaS marketing levers for breaking through it: customer acquisition , customer lifetime value and viral customer network effects. Where are the network effects in this formula?

SaaS 122

SaaS Marketplace as a Service Customer Lifetime Value Acquisition 122