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The Defining Characteristics of Successful SMB SaaS Startups

Tom Tunguz

Shifting from Customer Acquisition from Field Sales to Customer Support. No White Papers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. Obviously this requires a new sales process.

SMB 100
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How Ecosystem-Led Growth Unlocks the Next Generation of GTM

Andreessen Horowitz

They dive into how this approach can improve customer acquisition, account expansion, and access to new markets by leveraging partners and partner data. I’ve written my share of ambitious e-books and white papers and things like that along the way. This is different, right? It’s on the shelves at Barnes & Noble.

Scale 114
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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO , and used Chat GPT throughout the process. And again, you know, I think that going back to what we typically see with legal and compliance, they’ll get involved, they’ll slow it down.

AI 98
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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Spike in acquisition purchasing power – validated via Tomasz Tunguz. Acquisition speculation – are there more possibilities that could impact SaaS in 2018? Full impact of new GDPR regulations and compliance laws – likely to hurt many outbound focused businesses who fail to comply. So what will you do about it?

Scale 96
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Today I help investment managers harness the power of community and technology to automate regulatory compliance. She was recognized as one of the Top 99 Limit Breaking Female Founders by Arianna Huffington’s Thrive Global and her technical white papers have been published by various industry magazines.

Scale 130