Acquisition AWS Content Marketing Growth Marketing 
OpenView Labs
FEBRUARY 2, 2021
Over the past eight years, product-led growth (PLG) has become a proven strategy used by the most successful SaaS companies in the world. Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion. That’s not in dispute.”
Sylvia Ng
FEBRUARY 17, 2016
What do all these job descriptions tell us about growth engineering? 3+ years of experience in product management, user acquisition marketing or similar fields. JOB REQUIREMENTS – MARKETING EXPERIENCE. Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO.
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