7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)
SaaStr
JULY 27, 2022
At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . As of 2022, Payfit has reached unicorn status –– after raising $289 million in Series E, the company is now valued at $2.1 Secret 1: A Self-Serve Product is Non-Negotiable For SMBs.
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