The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster
SaaStr
JULY 4, 2025
The “productivity software” that seemed essential in 2021 is now getting cut. A restaurant isn’t dropping Toast’s POS system to save money. Tech Budgets Are Getting Slashed CFOs at tech companies are auditing every SaaS tool. These are companies buying their first real software platform.
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