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Everything You Need to Know About Freemium Pricing

OpenView Labs

Editor’s Note: This article was first published on August 9, 2018. Not satisfied with reaching $1 billion in annual revenue, Atlassian furthered its commitment to product led growth by jumping on the freemium bandwagon. Freemium Model for SaaS – The Good, The Bad, and The In-between. Freemium in SaaS is old news.

Pricing 82
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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. Retail was mentioned twice, that’s it, and AWS was mentioned 78 times, so it’s probably not surprising that they’re doing this. I think it’s a really staggering stat.

Cloud 101
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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Lots of us fantasize about moving upmarket, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? You don’t want to fall into a trap of building all this custom stuff, I think you guys all know why that’s a bad idea. Want to see more content like this?

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. Average Revenue per Customer. The second constituent there is the developer. Why do developers love SaaS products? MRR, obviously. Transcript.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally. Hang Black.

Scale 130
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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

If RFPs are slowing down your sales team, you need to check out Loopio. Have you applied to Revenue Collective yet? Prior to that, he led sales teams all over the country, and we’re incredibly excited to have on the show. And every week we’re onboarding three to four to five teams. AJ, welcome to the show.

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It’s a Rough Time to Be a Startup – Here’s What You Can Do About It

OpenView Labs

Salesforce, which turned 20 in March, surpassed $13 billion in annual revenue this year. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). SaaS is now ubiquitous. They aren’t alone.

Scale 70