Disruptive Innovation in SaaS by Competing with Non-Consumption
Tom Tunguz
MARCH 17, 2016
In the Innovator’s Solution , Christensen proposes the idea of competing against non-consumption. He says, “A new-market disruption is an innovation that enables a larger population of people, who previously lacked the money or skill, now to begin buying and using a product and doing the job for themselves.”.
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