Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve
Sales Hacker
OCTOBER 31, 2018
But innovative marketers are starting to refine persona-based tactics with the help of machine learning and AI. For example, your email to a veteran IT director with 30 years of experience in the manufacturing field shouldn’t sound the same as the one you send to an up-and-coming software developer. DON’T: Overdo it.
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