SaaS marketing guide: differentiate your SaaS marketing strategy
ProfitWell
JANUARY 10, 2020
You might have, for example, a few different buyer personas across a few different fields, like Hubstaff, which counts legal firms and construction companies among its customer base for its time-management software. As we can see here, companies that offer only paid pricing or a free trial have seen their CAC rise exponentially since 2014.
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