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Understanding viral growth in SaaS

Point Nine Land

A few tips to unlock virality and maintain low CACs at scale At Point Nine, we’ve been fortunate enough to invest in about half a dozen companies building products that are intrinsically viral (or have a built-in growth mechanism in their product). grow exponentially) while not spending more on acquiring customers. How do they do that?

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

Des: It would sound like you’ve gone from a scale where software companies can’t really get much bigger, and you’ve obviously come all the way down. Karen: So, we’ve talked a little bit about my background and leading up to me joining as COO. And that’s been really fun during the pandemic.