FastSpring

SEPTEMBER 2, 2020

Because of that, it’s one of the most useful metrics a business can use to make future decisions about where to focus your sales and marketing efforts to bring more customers in. The top three reasons you need to have a firm grip on your LTV are because it: Helps Prioritize Winning Marketing and Sales Strategies.

Scale 146

Scale Payment Methods Payments SaaS Payments 146

SaaStr

NOVEMBER 19, 2019

So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads. Then I went over to the sales department. They all looked at me really weird because remember, I’d never done SMB before.

Scale 168

Scale SMB VP of Engineering Leadership 168

SaaStr

OCTOBER 29, 2019

I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. This is a mobile solution for SMB’s to send an invoice and get paid. There’s a client of Simon Kutcher’s that caters to the SMB segment and they weren’t happy with their revenue growth.

Payments 101

Payments Pricing Compensation SaaS Payments 101

SaaStr

AUGUST 12, 2022

We need this money to get sales and marketing going. So I just see this so many times you’ll see a deck, we need this money to get sales and marketing going. SMBs are doing that every day. Any SMB that’s having any trouble is opening up their credit card statement and looking, hey, do I really need this software?

Scale 206

Scale SaaS Payments Scaling SaaS 206

SaaStr

JULY 10, 2021

Then we needed to hire a sales guy who had experience selling to enterprise. We got the guy who ran enterprise sales at Rackspace. Nikos : In your case, I understand your company also shifted slightly on the market, like from SMB to bigger customers. Dan : We’d start it with sales. Craig : Yeah.

Sales Hiring 255

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 255

SaaStr

OCTOBER 31, 2019

Contrast that with companies that might also sell into the SMB segment of the market where the ASPs, the average deal sizes are lower. SMB businesses just go out of business much more frequently, and so their gross retention numbers are going to be lower. Usually, it requires an outbound sales motion.

Cloud 101

Cloud Scale AWS Machine Learning 101

Chart Mogul

SEPTEMBER 15, 2023

You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. Comparing the 2018 public offering of Spotify to Pandora’s original IPO in 2011 is a major example.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

JUNE 10, 2020

Before founding BetterCloud, David was an early employee of Cloud Sherpas (acquired by Accenture), where he led the company to become the leading cloud services partner to SMB worldwide. To date, David has raised over $186M in funding with BetterCloud from the likes of Accel, Warburg Pincus, Greycroft, Flybridge and Dropbox to name a few.

Scale 162

Scale Cloud Sales Hiring Technical Review 162

SaaStr

OCTOBER 25, 2019

Finally before Twitter, Liat was VP of Sales @ Revolution Prep where she led and managed 7 offices. How does Liat think about challenging the traditional sales model? Harry Stebbings: Finally before Twitter, Liat was a VP of Sales at Revolution Prep where she led and managed seven offices. Loving our podcast content? Pricing? *

Sales Hiring 112

Sales Hiring Sales Recruiting Scale Underperforming Technical Team 112