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What The Downturn Will Probably Look Like in SaaS

SaaStr

What we learned from ’08-’09 in SaaS: First, SMB churn went through the roof — as SMBs went under much more quickly and often. As soon as the economy went south, SMBs started to simply go bankrupt and/or shut down. Anyone processing a lot of SMB and credit-card deals saw churn probably double.

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29 Latin American SaaS Superstars

SaaStock

Founded : 2011. Founded : 2011. Omie main goal is to bridge the efficiency gap in Brazilian SMB, helping customers to be more prosperous. Omie is the only SaaS company figuring among 100 fastest growing SMB in Brazil, according to Deloitte Consulting, ranking #3. Founded : 2011. Founded : 2011. RD Station.

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Benchmarking Hubspot's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

We will explore revenue growth, average revenue per customer, sales efficiency, payback periods, net income, gross margin and engineering spending. HubSpot’s target customer base are SMBs and with this price point, it’s possible to support a profitable inside sales model if the team is very efficient. CTCT 2007 9 31.

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Benchmarking Xero's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Based in New Zealand, Xero has built a widely adopted small-to-medium business (SMB) accounting solution that counts 371,000 paying customers, a figure that grew 76% in the last 12 months. First, Xero is a glowing example of a successful SMB SaaS company. And in the US, each accountancy provides about 13 SMB customers to Xero.

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How to Calculate LTV (And Why It’s Important)

FastSpring

Because of that, it’s one of the most useful metrics a business can use to make future decisions about where to focus your sales and marketing efforts to bring more customers in. The top three reasons you need to have a firm grip on your LTV are because it: Helps Prioritize Winning Marketing and Sales Strategies.

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

Big Bet #2: Find Tomorrow’s Great Anglers — Hire Talent With A Learning Mindset In 2010 and 2011, San Francisco was the place for SaaS talent. In pre-sales, they looked for people who could think on their feet, adjust based on audience skill level, and could teach you something. Sales cost was 20% of CAC, and marketing was 80%.

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). The Number One Thing You Can Do to Accelerate Your Business Post-Initial Traction is Hiring a Great VP of Sales. I don’t know anything about sales. More power to you.