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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Established in 2010, Buffer hardly needs an introduction. It helped them overcome some of the initial challenges, but over time it started creating other problems. .

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Established in 2010, Buffer hardly needs an introduction. It helped them overcome some of the initial challenges, but over time it started creating other problems.

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The Road Now Taken: 4 SaaS Start-ups And Their Quest For Independent Growth

Outseta

Investment funds like Indie.VC Wistia Funding History $650,000 from angel investors in 2008 $775,000 from angel investors in 2010 $17.3M The company had for a few years prior followed a growth-first path, hiring aggressively and prioritizing projects designed to make an immediate impact on their growth rate. of the $3.5M

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 2010, Sean Ellis coined the term "Growth Hacking" Again, it's the same process being applied over more elements of the customer journey. Same process, different medium. They reported into the COO & CEO.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

That was our first transitionary moment, and from that point forward, we began investing heavily in building a way to teach people technology skills outside of a physical classroom. And from about 2007 till 2010 we bootstrapped and built the first version of the Pluralsight you see today. We were not an enterprise company yet.

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