SaaStr

NOVEMBER 12, 2019

I started a software company in college to make it easy to update websites called Content Management Software Now, and I had this idea for Pardot, I wanted to make it easy for marketers to run campaigns online and measure their results. We started the business in 2007. We raised $0 of venture capital. We sold Pardot.

Sales Recruiting 164

Sales Recruiting Scale Outsourcing Services Sales Hiring 164

SaaStr

NOVEMBER 19, 2019

Then I went over to the sales department. The demo is the sale and we close everybody in month. When we actually did our market research, we found that 80% of physical therapists were still using and documenting on pen and paper back in 2007. The first thing you bring in your playbook on sales. He joined our board.

Scale 169

Scale SMB VP of Engineering Leadership 169

SaaStr

FEBRUARY 26, 2019

And we were about a $50 million sales run rate, but I’d never done a media interview. Ryan Smith: And so we had to switch and we chose Qualtrics, and it was the best thing we’ve ever done because everything we ever wanted to do, pivot the company or get away from surveys, which in 2007 were like, “Whoa, this is way bigger.”

Acquisition 127

Acquisition Sales Recruiting Scale Sales Hiring 127