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Instacart

Andreessen Horowitz

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. a16z has long had an investment theory that we should invest behind strengths of a business model and opportunity, not lack of weakness. Grocery is the largest retail category in the U.S.,

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. As the likes of Airbnb, Uber and Apple have found, creating an entirely new category can be a lucrative business. So how can we do more of that?

Scale 112
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

This is the modern edition of a business classic, confronting the rapidly evolving world of B2B sales with real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. It’s also changed the way consumers operate in the marketplace.

Scale 141
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How Innovative SaaS Companies Leverage Pricing And Packaging To Beat The Competition

Chargify

While the convenience of combo meals abounds in all fast food restaurants today, in 1958 the opportunity to purchase a main dish, side, and drink for a set price (and less than if all the items were purchased individually) was a novel idea, and one that helped them stand out in a very competitive marketplace. TV is a great example.

Pricing 47
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How Clio grew from a lifestyle business to a legal tech juggernaut

Point Nine Land

For Jack Newton and Rian Gauvreau, the lightbulb moment that led to the creation of Clio came out of a casual conversation they had in 2007 with the director of practice standards at the Law Society of British Columbia, an organization that can be compared in function to the National Bar Association in the U.S. Again, this was 2007.