Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada
Intercom, Inc.
APRIL 18, 2019
In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. As the likes of Airbnb, Uber and Apple have found, creating an entirely new category can be a lucrative business. So how can we do more of that?
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