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Benchmarking Tableau's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

To offset the mostly one-time payment from customers, Tableau employs a land-and-expand strategy. Founded in 2003, Tableau followed a more gradual revenue growth curve than the median SaaS company. 70% of that revenue is one-time software license fees and 30% is recurring service and support.

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Paid Search Management For SaaS Start-ups - An Interview With Soren Ryherd, CEO, Working Planet

Outseta

Soren: My Co-founder and I met in graduate school where we were creating algorithms for processing satellite imagery. In 2003 we realized that CMOs were really struggling with the auction-based nature of media buying in Search and we knew that was a math problem we could solve in a way that would tie directly to their business success.