Benchmarking Tableau's S-1 - How 7 Key SaaS Metrics Stack Up
Tom Tunguz
SEPTEMBER 21, 2014
To offset the mostly one-time payment from customers, Tableau employs a land-and-expand strategy. Founded in 2003, Tableau followed a more gradual revenue growth curve than the median SaaS company. 70% of that revenue is one-time software license fees and 30% is recurring service and support.
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