How to Target Generation Z Through Paid Ads
Neil Patel
MARCH 17, 2021
Or, as consulting firm McKinsey puts it : As access becomes the new form of consumption, unlimited access to goods and services (such as car-riding services, video streaming, and subscriptions) creates value. These strategies are relevant to reaching young adults right now, but trends will change by the time the youngest Zoomers come of age.
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