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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Metrics: What’s your target win rate for sales opportunities? . How to Develop a Customer Acquisition Strategy. Plain and simple.

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The Top 5 Questions Every CEO Wrestles With – Lessons From Host Analytics (Video + Transcript)

SaaStr

Do I have the right team? And just because someone was a right member of the team last year doesn’t mean they’re a right member of the team next year. And just because someone was a right member of the team last year doesn’t mean they’re a right member of the team next year.

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PODCAST 150: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer

Sales Hacker

Today, Michelle leads a large team at HubSpot, which just came off a strong year, despite — or perhaps because of — the pandemic. Learn how the team follows up with every lead in record time after virtual events and turns them into revenue. She was one of the best on her team. Before we get there, we want to thank our sponsor.

Scale 59
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SaaStr Podcasts for the Week with Matrix Partners and EZPR — February 21, 2020

SaaStr

Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world. David is also the author of foreentrepreneurs.com the must read blog in the world of SaaS metrics.

Scale 190
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SaaStr Podcast #394 with Sunil Dhaliwal and Jason Lemkin

SaaStr

What about, as someone who’s gone from your own solo GP fund in 2012 to a team, how does a founder think about a new partner? They will fall asleep thinking about your company and wake up thinking about your company, and hopefully not in a bad way, in a good way. That’s true. Sunil Dhaliwal: What have I seen?

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PODCAST 107: Origin Stories and the Core Principles of Sales Leadership with Lori Richardson

Sales Hacker

To that end, Lori also founded Women Sales Pros, the first community online dedicated to helping smart, savvy women get into B2B sales positions and sales leadership and to help companies find and develop great women sellers. How to pivot to when leading a sales team during a crisis [23:14]. Sam’s Corner [34:07].