Customer Acquisition Strategy for SaaS Companies: A Complete Guide
SaaSOptics
MAY 19, 2022
For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Metrics: What’s your target win rate for sales opportunities? . Use SaaS metrics to reiterate, test, and improve. Plain and simple.
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