Remove 2002 Remove Business Model Remove Metrics Remove Software Development
article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

article thumbnail

A Look Back: Slack at $30,000,000 in ARR

SaaStr

Jason : A lot of things I want to chat about with limited time, but I want to talk about business models, because we’re here about scaling revenue. Slack for Business? You had a BlackBerry in 2002. I don’t think that Yammer had that same software developer core that could get accelerated.

Scale 339