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5 Interesting Learnings from HubSpot at $2 Billion in ARR

SaaStr

Combining Strong Growth With A New Level of Efficiency. 23% Customer Count Growth Leads to 30% Revenue Growth, but NRR dips to 104% HubSpot is still very much SMB, especially the “M” of SMB. But maintaining 100%+ NRR allows them to grow meaningful faster in revenue than in customer count, even from SMBs.

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