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5 Interesting Learnings from HubSpot at $2 Billion in ARR

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23% Customer Count Growth Leads to 30% Revenue Growth, but NRR dips to 104% HubSpot is still very much SMB, especially the “M” of SMB. But maintaining 100%+ NRR allows them to grow meaningful faster in revenue than in customer count, even from SMBs. Including HubSpot. #4. But when it works, it’s magical.

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