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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Next, let’s look at how to develop a churn-reduction action plan.

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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

To help, we’ve put together a list of the four strategies that are key to selling SaaS. And while trial pricing does come with a very real risk of straining resources (we had to learn that lesson the hard way ), when executed correctly, this strategy can be a healthy source of new customers that stay with you for the long haul.

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

Establishing relationships with advisors and/or mentors. The higher the activation and retention rates, the greater the indication that this is a must-have product. Here’s an example: in the beginning, New Relic didn’t see their target customers as developers. Ensuring your product, marketing and sales teams are aligned.

Scale 74
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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally. Hang Black.

Scale 130