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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience. A customer-centric culture means putting greater emphasis on long-term metrics and practical business ROI. The customer’s product ROI.

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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience. A customer-centric culture means putting greater emphasis on long-term metrics and practical business ROI. The customer’s product ROI.

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Why You Should Focus on Nurturing the Customer Relationship

Totango

Like farmers cultivating an orchard , enterprises must promote the growth of customers through personalized engagements that lead to repeated revenue yields, or harvests, throughout the customer life cycle. And this repeated revenue stream is the lifeblood of SaaS and related enterprises. Outcome metrics that reflect product ROI.

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Customer Success and Upsells: How to Make the Most of Opportunities

Totango

It’s also worth noting that up to 70% of revenue in a subscription business comes from existing customer renewals and upsells. The renewal and upsell phases of your customer success journey should be a discussion rather than a last-minute effort to generate additional revenue. If so, it is natural to offer them more seats.

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The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

You can position yourself as a customer-centered business and embrace a company-wide ethos of nurturing customer growth, but you still need to know if the product is having a practical, positive impact on a customer’s daily workflow. The goal of customer success is to generate recurring revenue by creating customer lifetime value.

article thumbnail

Why You Should Focus on Nurturing the Customer Relationship

Totango

Like farmers cultivating an orchard , enterprises must promote the growth of customers through personalized engagements that lead to repeated revenue yields, or harvests, throughout the customer life cycle. And this repeated revenue stream is the lifeblood of SaaS and related enterprises. Outcome metrics that reflect product ROI.