Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
“Beyond code, beyond visuals and interactions, what do all these apps have in common with each other? And beyond code, beyond visuals and interactions, what do they all have in common with each other? Outliers at the top end include Google Maps (44%), Paypal (47%), and Uber (50.5%.). Every app contains at least some text.
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