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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. Historically, channel distribution has been reserved for the most expensive software and hardware. One of the most interesting examples is Microsoft’s Office 365 SMB business.

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In-House vs. Outsourced Sales: A Case for NOT Hiring SDRs

Sales Hacker

The SMB Decision: In-House vs. Outsourced Sales Development. As a high-growth SMB, your number-one focus is consistent sales. For SMBs, this is a pivotal decision: Do you hire an in-house sales development team or work with an outbound partner? The Four Costs of In-House Sales Development.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

especially for SMB SaaS startups. This generates recurring revenue. Your partners act as an outsourced sales and marketing team. Landing pages, segmented emails, the right software platform (more on that below), and smart use of our existing marketing channels all helped us get our partner program up and running quickly.