MQL vs. PQL vs. SQL: What You Need to Know
Baremetrics
SEPTEMBER 5, 2021
Before the advent of lead qualification, sales teams would spend days and months trying to convert leads generated during marketing campaigns. What do the marketing, sales, and product teams define as a qualified lead? It simply starts with the definition of quality. What is a MQL? What is a PQL? What is a SQL? What is a PQL?
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