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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

Before the advent of lead qualification, sales teams would spend days and months trying to convert leads generated during marketing campaigns. What do the marketing, sales, and product teams define as a qualified lead? It simply starts with the definition of quality. What is a MQL? What is a PQL? What is a SQL? What is a PQL?

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints.

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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

In this joint webinar with TechSmith, a global leader in screen capture software, we’re showcasing why you should consider using video to create more engaging content and improve the conversion rate on your site. Blog: Why The Subscription Model Is The Future And How To Make The Switch – FastSpring. Happy Converting!

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A Vendor’s Guide to B2B Ecommerce

FastSpring

It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” We’re enterprise software for a new category called LearnOps.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

SaaS Tools to Jumpstart Your Business Growth: Five Essential Apps. Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. Marketing and sales. Payment processing.