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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. According to them, AGI “controls itself autonomously, with its own thoughts, worries, feelings, strengths, weaknesses, and predispositions.” I’m not talking full-on paradigm shifts here. (“We

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10 key lessons SaaStock18 attendees picked up

SaaStock

Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. Black Holes: these are ideas that take up a lot of company effort while offering poor ROI.

Scale 103
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The tools we use: Challenging dogma in the design process

Intercom, Inc.

In a recent talk at UX London , I discussed some lessons learned while growing the design team at Intercom, reflecting on the technology industry’s obsession with tools, and pointed out how our sense of tools as objects or apps blinds us to the reality that the processes we adopt and develop are also, in effect, tools.