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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper.

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Content Marketing Definitions: 15 Smart, Thought-Provoking Angles!

The Marketing & Growth Hacking Publication

for enterprises that use content marketing: increased sales, cost savings, better customers who have more loyalty. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. Specifically, there are three key reasons?—?and