Remove Market Segmentation Remove Product Marketing Remove Sales Funnel Remove Venture Capital
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Hilarie Koplow-McAdams – Venture Partner at NEA. But a go to market advantage, business model advantage, that is much more sustainable.

Scale 107
article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Hilarie Koplow-McAdams – Venture Partner at NEA. But a go to market advantage, business model advantage, that is much more sustainable.

Scale 48