article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Hilarie Koplow-McAdams – Venture Partner at NEA. Then we both became savvy to this idea of market segmentation. Join us for SaaStr Annual 2020.

Scale 107
article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Hilarie Koplow-McAdams – Venture Partner at NEA. Then we both became savvy to this idea of market segmentation. Join us for SaaStr Annual 2020.

Scale 46