Market Segmentation Onboarding Sales Recruiting Venture Capital 
The Angel VC
DECEMBER 12, 2018
While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.
Point Nine Land
DECEMBER 12, 2018
While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.
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SaaStr
AUGUST 5, 2019
We’re over 600 employees, and we’re currently privately backed, and you could see the list of a lot of our venture capital backers who have some common Silicon Valley names. They are like Kleiner Perkins, Google Ventures. So what is our target market? First off, the land, this is your typical initial sale.
Outseta
JANUARY 20, 2020
In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones. Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. You read that right—two!
Outseta
MAY 8, 2020
New waves of technology come and go in the blink of an eye, each with its own wave of new founders trying to flip their start-up in a newly hot market segment. I’d need to learn to raise capital and recruit developers. SaaS is way more of a team sport than most companies realize. I needed a disruptive idea.
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