SaaSOptics

MAY 19, 2022

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Review your pricing strategy.

Acquisition 59

Acquisition Scale Strategy Software Review 59

FastSpring

APRIL 13, 2023

They’re Careful Which Customers Have a Say in the Future of the Platform When you’re taking advantage of an emerging market like VR/AR, there are so many ways to grow. And so I did early stints at Zillow, Tumblr and a company called Fiscal Note, all in different markets, doing different things in different market segments.

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? You look at the forward-looking ARR multiples on the stock price, and they were a lot lower back then.

SaaS Payments 250

SaaS Payments Scale Payment Services Payment Solutions 250