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A Few Harsh Realities for Brands Selling through Online Resale Channels

TrackStreet

No brand protection strategy can keep your brand 100% safe at all times—especially if you sell through online resale channels. But even with all of the right tools and strategies in place, your brand will continually face threats from many sources—sometimes even including your own resale partners. And that’s when the trouble begins.

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MAP Pricing vs MSRP: What’s The Difference

TrackStreet

What’s more important to develop for our products – MAP retail pricing or MSRP? Aren’t MAP pricing and MSRP more or less the same thing? Can we have both MSRP and MAP pricing for our products? DIFFERENCE BETWEEN UMAP AND MSRP SHOULD/CAN YOU HAVE BOTH AN MSRP AND A UMAP POLICY? WHAT IS UMAP (IMAP, MAP, EMAP)?

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How to Protect Your Brand Online: Useful Tips

TrackStreet

That means you should sign up for a brand protection platform online that helps you create and manage an Authorized Dealer Program, where you’re able to vet resellers before allowing them to buy your inventory for resale.