A Few Harsh Realities for Brands Selling through Online Resale Channels
TrackStreet
OCTOBER 11, 2023
No brand protection strategy can keep your brand 100% safe at all times—especially if you sell through online resale channels. But even with all of the right tools and strategies in place, your brand will continually face threats from many sources—sometimes even including your own resale partners. And that’s when the trouble begins.
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