Structuring the Organization and Duties of Product Marketing and Competitive Analysis
Kellblog
JULY 24, 2021
Because, at the time, Sybase was a strong new entrant with a beachhead strategy in financial services, this was rough equivalent of working for the Wehrmacht on Omaha Beach on D-Day. 1] In the case of the reps, their response was to walk away from financial services deals because they knew they were likely to lose.
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