SaaSOptics

MAY 19, 2022

Keeping your customer acquisition costs low ensures that you’ll have greater profit margins, which can then be re-invested into your business and employees. Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . Review your pricing strategy. You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 100

Cloud Scale AWS Machine Learning 100

Outseta

JANUARY 20, 2020

Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. There was no strike price or vesting schedule associated with these units—they were simply granted to employees based on performance or as a recruiting tool.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

FastSpring

JANUARY 8, 2019

A marketing concept where a business offers several related products or services and sells them as one package solution, often at a reduced price. A reduction to the basic price of goods or services. Businesses reduce the price of a product or service by a specific dollar amount or percentage. Return on investment (ROI).

Payment Methods 65

Payment Methods Merchant Services Payment Services Outsourcing Services 65