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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Keeping your customer acquisition costs low ensures that you’ll have greater profit margins, which can then be re-invested into your business and employees. Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . An online academy to teach the fundamentals of app development in Bubble.

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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 100
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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. At this point Buildium raised $2M from K1 Capital , investing the money primarily in marketing and hiring.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

A software development technique—a variant of the service-oriented architecture (SOA) architectural style that structures an application as a collection of loosely coupled services. A small, distinct market segment. Return on investment (ROI). Social Media Marketing. Software Development Kit (SDK).