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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. Stream the full interview below or find it wherever you listen to podcasts. Cognota didn’t necessarily start as a software business.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? In SaaS vs. marketplaces? As interviewing 100 applicants can be quite draining, I recommend the following process: 1. A quick HR interview 2. Invite the candidate to a face-to-face or a Zoom interview.