Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan
SaaStr
FEBRUARY 21, 2024
It’s a defensible strategy to create differentiation when you and that partner build out specific integrations. At SalesLoft, Sydney and 6sense ideated on integrations, aligned teams, and co-marketed together. Figure out their incentives, from cookies to spiffs to bonuses, and how each of them profits off the relationship.
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