The Angel VC

DECEMBER 12, 2018

It’s an important question, as your target growth rate determines your hiring plan, budget, and fundraising strategy. As I wrote here , trying to forecast what happens to your CACs if you 10x your sales and marketing spend is very difficult. The main reason is that your customer acquisition costs are highly front-loaded.

Sales Recruiting 106

Sales Recruiting SaaS Payments Sales Hiring Scale 106

OpenView Labs

JUNE 3, 2021

Engineering manages IT. Hiring managers take on HR responsibilities. Specifically, I’m talking about product management and product marketing. Product marketing also focuses on understanding the market and market needs, but with an emphasis on understanding the buyer of the company’s products and services.

Product Marketing 93

Product Marketing Sales Hiring Startup Scale 93

Outseta

JANUARY 20, 2020

I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones. We could branch out into commercial property management. Without further adieu, let’s dig in.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Point Nine Land

DECEMBER 12, 2018

It’s an important question, as your target growth rate determines your hiring plan, budget, and fundraising strategy. As I wrote here , trying to forecast what happens to your CACs if you 10x your sales and marketing spend is very difficult. The main reason is that your customer acquisition costs are highly front-loaded.

Sales Recruiting 61

Sales Recruiting SaaS Payments Sales Hiring Scale 61