Headcount Innovation Marketplace as a Service Sales Enablement 
Sales Enablement, SaaS and Growth
MARCH 23, 2020
I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.
SaaStr
JUNE 10, 2020
We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. We saw McDonald’s, they started separating their arches and really trying to do public service announcements around social distancing. It’s a competitive marketplace.
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