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The Sales Enablement Bot I Built at HubSpot

Sales Enablement, SaaS and Growth

While innovators and early adopters are embracing the opportunities afforded by bots, the fact remains that too much work within sales and marketing is still manual - too few teams are thinking of ways to automate, eliminate or optimise. With this in mind I built and launched a sales enablement bot for HubSpot sales reps.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

The list below shows the different categories of mental model in this post: Planning Prioritisation Problem-Solving Innovation Getting Work Done Growth Economics Psychology Learning Planning 1. Innovation 14. Horizons Framework Another innovation model is the Horizons Framework developed by McKinsey. Source: McKinsey 17.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

So your goals in terms of headcount remained stable from pre-pandemic to post-pandemic? We paused all of our enterprise field sales, but in our HQ, we decided to put the foot down and really go for it. And ultimately, we had to do a lot of work on reengineering how we teach, train, and enable people. Kieron: Interesting.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

We’ve evolved into the leading resource for B2B salespeople who are trying to figure out how to innovate, evolve and modernize their sales processes. I learned a ton from growing this business: about sales, about marketing, about how to run a company, and it’s been a lot of fun.

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Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

What’s the difference between sales enablement and Sales Engagement? As sales leaders figure out how to do more with less, 9 out of 10 sales orgs consider a Sales Engagement Platform (SEP) critical to their team’s success. What is a Sales Engagement Platform (SEP)?

Scale 132
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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. And so we were able to pivot and we have strong sales enablement and alignment between marketing and sales to make that pivot. Our workforce is remote.

Travel 171
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We Haven’t Hit Peak SaaS

Hitenism

In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Reduce sales ramp time by 30-50% via sales enablement. Double headcount every 6-9 months. Innovate on the Business Model.

Scale 147