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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developer-led growth is like that, but a bit different, with characteristics around self-serve onboarding similar to freemium. They’re able to actually swipe a credit card, and what starts off similar to a freemium self-serve product can turn into a six-figure contract in just a few months. The contract size grows.

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

How do the best onboard their sales reps? How can sales calls be used for new rep onboarding? Like a VP of engineering would go to some conference, and hear someone on stage talking about how they need to be spending all their time doing recruiting, etc, etc. I had to onboard reps. That sounds good.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

This is the revenue growth for HubSpot leading up to the IPO. Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. Double the revenue.

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10 Years In Tech

Outseta

I can assure you that most people in the tech industry spend countless hours thinking about how to make this happen, investing only a fractional percentage of time thinking about their impact. Hopefully jack up your growth rate enough to be acquired for a massive sum of money. SaaS is way more of a team sport than most companies realize.