The why, when, and how of customer (re-)segmentation with ChurnZero CCO Alli Tiscornia
ChurnZero
DECEMBER 2, 2022
Alli: Sales projections were based on both white space and sales forecast. Q: Did you develop a CSM competency model for each segment? Alli: Customer employee headcount aligned well for us with contract value and customer revenue. Q: Were the sales projections based on a white space analysis?
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