Here’s What Investors Look for in SaaS Businesses
Baremetrics
NOVEMBER 9, 2021
An example of synergy could be an ecommerce brand aggregator acquiring an ecommerce tool to scale the primary business. A recent example of this is Instacart acquiring Caper AI for $350 million to streamline the online shopping experience. If you haven’t built up a large audience, be prepared to entertain a lot of poor offers.
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