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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

We were both in business school, and my aha was I was spending some time at a local venture capital firm helping with them just thinking about how do we grow these companies, saying, “What’s the plan? People talk about B2B marketing. People talk about B2C marketing. Brian Halligan: But then you go to market.

Scale 107
article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

We were both in business school, and my aha was I was spending some time at a local venture capital firm helping with them just thinking about how do we grow these companies, saying, “What’s the plan? People talk about B2B marketing. People talk about B2C marketing. Brian Halligan: But then you go to market.

Scale 47