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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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PODCAST 65. The Framework to Deliver Exceptional Customer Success w/ Kim Rose

Sales Hacker

With Conga, you can simplify documents, automate contracts, and execute e-signatures so you can focus on accelerating sales cycles and closing business faster. I remember talking with the VP of Engineering (at Carbonite) and basically saying, “Look, I’m sure I’ll figure it out. ” And he gave me a shot.

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

So we crawled Stack Overflow, GitHub, Twitter, Facebook Meetups, etc, etc, in order to populate a database of passive candidates for technical recruiters to search and engage with, which technical recruiters would often times say, “Hey, I really want to find candidates that other people don’t have access to.”

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. The issue the SMBs had was, “Well, I’m a 20-person consulting company.