Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan
SaaStr
FEBRUARY 21, 2024
They have a quarterly launch rhythm that David Sacks coined, with set times to educate. Then, you run education programs and emphasize plays around the most revenue-generating products. There are usually 10-12 segments, so it’s a great alignment exercise with leadership. Now, they’re doing a white space analysis. It compounds.
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